Whether you’re a large corporation or a single-person start-up, one of the best search engine marketing strategies you can employ is the long tail keyword strategy (if you haven’t already). It works well both to improve paid and organic search results. The long tail keyword strategy is what you probably think it is: a longer,
It’s a media and marketing rich world out there. Your prospects are squeezed for time and know how to use the Internet to get the information they need without having to engage with your sales team. This means that your job as a business owner doesn’t start with finding leads; it starts with helping leads
Traditional job postings, such as those offered on Localwise, provide a very functional and important task when it comes to connecting job candidates with local businesses. Write a great job description and your chances of finding the right employee increase dramatically. (Teaser alert: Localwise will soon be introducing profiles that enable businesses to showcase what it’s like to work for them.
When I got my start in marketing fifteen years ago it was because of Corwin Stone, a creative director who saw something in my writing and decided to take a chance. I’d like to say that Corwin was the first of many African American creatives I’ve had the pleasure of working with over the years, but I can’t. In fact, I’ve encountered very few minority creatives during this time. The question I ask myself is why?
Part of every good SEO strategy includes the search engine marketing (SEM) practice of submitting your website and its individual pages to search engines and directories. When you do you make it easier for them, and your prospects to find you, which will improve your organic search results. In this article I teach you how to submit your site for free and as part of a paid search campaign.
The (re)branding process involves establishing a simple, differentiated and relevant meaning for your brand. One that has the power to inspire. Think about who you are as a company and what you stand for. Only after you’ve established that can you begin to think about making changes to your company and product logos, names, images, marketing strategies, and advertising campaigns.
In today’s marketing world, where doing more with less is the new norm, it can be hard to find time to monitor and contribute to your organization’s social media. Find time you must, however, because social media has become a vital part of the marketing mix. In fact, according to a recent social media marketing
Every marketing manager would love to see their marketing campaigns go viral, and for good reason. Viral marketing (VM) campaigns, also known as guerilla marketing campaigns, can cost a fraction of what regular campaigns cost because the marketing manager is essentially reduced to the role of mediator. VMs spread like an airborne virus, which make