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Who are you? What do you do? Why does it matter?

The 360° Messaging Map™ is your guidebook for brand clarity, allowing you to speak concisely and confidently about what makes you special. Behind each is a process that combines industry research, supportive consulting, and clearly defined steps that you can take to put your business on a clear path toward growth.

WHERE WILL CUSTOM MESSAGING TAKE YOUR BRAND?

LET'S FIND OUT

OUR MAPS WILL HELP YOU

  • Speak clearly and confidently about your business
  • Understand what makes your brand distinct within your marketplace
  • Gain insight into your customers and prospects, and how to engage them
  • Fuse your personality and business goals into a unified brand voice
  • Define your passions and brand pillars
CUSTOM MESSAGING PLANS
CUSTOM MESSAGING PLANS
CUSTOM MESSAGING PLANS

WHAT YOU GET

  • Hi-level messaging: elevator pitch, tagline and messaging blocks
  • Brand Pillars or what we call the “foundation” of your brand
  • Signature words and phrases for your brand and products
  • Market research on your competitors and the landscape
  • Customer personas and tips for talking to your online audience
  • Language and examples that detail your tone of voice
  • Stats to show you trends in your market
  • Founder or partners bio(s)
  • Messaging Action Plan: Steps you can take to put your messaging into action

HOW IT WORKS

The 360° Messaging Map process spans three weeks and is designed to capture and distill all of your untamed business ideas and translate them into effective messaging and actionable plans. The end result is a 20+ page guide that will inform your entire business strategy.

  • We send you worksheets and exercises to get you thinking
  • We have an 90-minute in-person or Skype discovery meeting to talk it all through
  • After the meeting, your plan is custom written by Joe (an expert writer, storyteller, strategist and blogger)
  • We have a 90-minute presentation to reveal the plan and get your feedback
  • We make any necessary changes based on our conversation
  • When your Map is final we print and bind it into an actual book that you can hold in your hands; we’ll send you digital files too

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“When I contacted Joe about my online business, ReelFeedback.com, it had barely started to take shape. His ideas and marketing insight really made the difference. Without Joe’s feedback and ideas my small business wouldn’t be where it is today. Very impressed!”
– Hans Brekke, Owner, Reel Feedback

 

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